UsabilityNews reports that ease of use is the most important factor for purchasing mobile data services. I find this almost impossible to believe. Find something relevant and compelling to shove down the pipe, and then worry about making it easy to use. (Also, asking people what’s important to them before a purchase is often completely different from the factors that affect a real-world purchase decision).
“The Action Engine Worldwide Mobile Usability Study, a first annual worldwide study on the usability of mobile data services and application delivery, has concluded that ease of use determines take-up of mobile data services.
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“Usability is the main purchasing influencer. When asked which factor most influenced their purchasing decision, 59% of respondents cited ‘Ease of use/Positive user reviews� as their most important buying criteria, exceeding �Value for Price.� For respondents based in Europe, this percentage rose to 95%, demonstrating the strong impact that usability has on product sales.”
Link: Ease of Use is Key to Uptake of Mobile Data Services, suggests Study
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