Forrester says: focus on the important stuff, resist feature creep.
“Don’t obfuscate the core function of the device. Learn from the mistakes of the iPod photo—focus on your device’s primary function and market additional capabilities to consumers who are already sold on the core purpose. Although the iPod retained its photo-viewing capability, the return to the simpler iPod name restores the device to its true intention: music…
“Only add functions that don’t detract from the core application. Although they don’t detract from voice functions, camera phones—with their low resolution, hard-to-focus lenses, and small screens—won’t replace consumers’ standalone digital cameras. But there are distinct times when consumers will opt for their camera phone: when they want to quickly share a photo with friends (26%) or when it’s the only camera they have with them (37%).”
Link: Where Have All The Single-Function Devices Gone? (forrester.com)
Post a Comment