An interview with Nokia’s Director of Design Strategy.
“At Nokia, we believe that people are increasingly looking for simple and sensorial products. And so, the challenge is: how do you make an elegant simplicity that hides the complexity in the overall interface and experience of the product? This is a real design challenge and opportunity so we spend a lot of time at that. The theme at this conference is ‘hybrid’ – is there a better example of a mass-market hybrid product than the mobile phone? I mean, it was based on a collective good – a shared phone if you like. Transform that into a personal object. At the same time, cut the cord and it becomes a simple familiar function – but mobile. Then, the clock is there. Then text messaging and now we have the camera as well. So, it’s a platform with a lot of gravity, which is a real design challenge because this is when we start loosing the simplicity.”
Link: HYBRID: Interview with Marko Ahtisaari (ddc.dk)
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