“I’ve written before about ‘purity of use experience’ and, on the surface of it, RAZR appears to be an excellent example. Motorola has identified a successful formula and is now developing it and has done a relatively good job of sticking to the fundamental principles. The difficulties will come when Motorola realises it is tied to a product design rather than a customer experience. There is little beyond the funky design to tie users into the RAZR. Nokia has its interface, Apple has iTunes – Motorola just has a cool looking form-factor. Form-factors can be easily imitated and fall out of fashion even more easily than that.”
Link: MEX – The PMN Mobile User Experience conference – Playing to win in the handset market (mobileuserexperience.com)
Comments 1
This resonates with me…
My current stance on my RAZR phone is literally- “the only thing I like about this phone after using it for six months is the form factor”
Posted 02 Mar 2006 at 11:05 am ¶Post a Comment