Challenges facing mobile phone UI design

“One thing that that stands out for me as a fundamental problem in creating good mobile experiences is finding ways to get the user to traverse the many different layers of user interface required on the phone to do what they wanted to do. In order to pass successfully through each layer, they must transition and translate metaphors, navigating options in the user interface. Each layer is designed to be its own ecosystem, like the early commercial websites, selfishly trying to capture the user and prevent them from leaving.”

Link: Mobile Device UI Design (blueflavor.com)

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