A KPMG research report into the state of consumer behaviour and attitudes towards converged services.
“Asia is ground zero for converged services. Of the three regions covered in this survey, Asia emerged as the one with the greatest near-term opportunity for mobile service providers seeking to leverage a converged service strategy…This elevated state of awareness is wholly appropriate in a region where transportation to and from work consumes more of the day than perhaps in any other region. As a matter of routine, 31 percent of Asian consumers surveyed spend between 1 and 2 hours commuting each way, to work and back home. Another 12 percent spends between 2 and 3 hours commuting each way…Small wonder, then, that Asian consumers have developed a remarkably intimate relationship with their cellular phones, on which they rely for keeping in touch with business colleagues and loved ones, squeezing out any possible incremental productivity, as well as deriving whatever entertainment and diversion might be available during these lengthy treks.”
Link: Consumers and Convergence: Challenges and opportunities in meeting next generation customer needs (PDF, kpmg.com)
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