“Jellicoe’s instructions were to create the thinnest phone ever released – and to do it within a year. The goal was to make a splash at the next year’s Academy Awards, on the last day of February 2004. Celebrities would be seen clutching these new prizes, and publicity would rain down on the company.
“The phone was supposed to be something beautiful, like jewelry – a pricey gem in the $500 range at retail, rather than a mass-market staple. Motorola needed a reputation builder, badly. The moneymaker phones would come after, or so the plan went, piggybacking on the company’s restored allure.”
Link: RAZR’S edge (money.cnn.com)
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