An interview with Anuraj Gambhir, Head of Technology Marketing & Industry Relations.
“To bring the best user experience we need to hide the technology and use it as an enabler so the benefits jump out. A delightful experience will exploit the embedded innovations to present the true essence of the packaged, hence enhancing its value proposition. Its all about what technology can do for you and what you can do with technology. To quote Leo Tolstoy: “… and where there is no simplicity, goodness & truth, there can be no greatness.””
Link: Interview: Anuraj Gambhir, BenQ (mobileuserexperience.com)
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