“In fairness to cellphone makers, it is exceptionally difficult to design anything really well, especially a technically complex product that is manufactured in huge quantities. A well-designed object, like the Apple iPod, looks so effortless and can be used so intuitively, that it’s easy to underestimate the Herculean struggle required to produce it. There are many obstacles to great design. Inventing new materials. Predicting how the product will be used. Turf wars between designers, sales representatives and engineers. It takes a massive effort of corporate will – and the support of a visionary leader, like Apple’s Steve Jobs – to overcome them.”
Link: Style, function and the imperfect cellphone (iht.com)
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