As the mobile technology space explodes, everyone’s always asking: how do we imagine the products of the future?
“There are many more examples of such products from the non-digital world—think of the clothing and movie industries. It’s hard to imagine UCD techniques would have uncovered a latent desire for newsprint-look dresses or subservient chickens. These were cases where the power of the designers’ vision created the demand, showing vision-driven design is sometimes the right approach. In such cases, the role of UCD is to help better the odds that a particular idea will resonate with a product’s target market and screen out those ideas that won’t, as I’ll discuss below.”
Link: Designing Breakthrough Products: Going Where No User Has Gone Before (uxmatters.com)
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