“Essentially the UI raises the comfort level once you are inside, which is also an exit barrier – a soft walled garden. So I don’t think we will have a homogenization of the user interface into a single mobile paradigm. Manufacturers will probably continue to manifest and develop their own unique UI:s because there is an opportunity to continuously “lock in” the consumer. Because switching would mean learning – and boy, aren’t we consumers lazy!”
Link: User interfaces and soft walled gardens of tomorrow (visionmobile.com)
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