Design consultancy R.BIRD publish “Patterns” reports. These report look at how consumer products are packaged and presented. This one’s about women’s razors.
“The degree to which packaging focuses on the visual and tactile presence of the object (form) versus what the object does and how (function) varies widely in razors. On the left is Gillette’s Venus, the quintessential representative of form. On the right is Schick’s Intuition, the perfect example of function.The presentation on the left is extremely clear, featuring the object as a thing of beauty – fitting for a product called Venus. The presentation on the right is busier, obscuring the product with information points. Which one would you pick up first?”
Link: Razors for Women (rbird.com)
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