Russell Buckley comments on iCrossing’s recently released report on mobile search. Get the full report (registration required).
“75% of mobile web users use mobile search, but it’s much higher on smart phones with qwerty keyboards. These people are roughly 3 times (81% v 25%) more likely to use the mobile web and 4 times more likely to use mobile search (67% v 18%). I find this stat a little odd, as people who have grown up with sms, don’t find using sms-style input even vaguely difficult. It would be interesting to see what would happen in Europe, with a longer established sms culture.”
Link: How People Use Mobile Search at MobHappy (mobhappy.com)
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