Nokia’s emerging market play

Nokia’s created a set of phones specifically for emerging markets. The site’s got case studies and some user videos.

“Many villages within emerging markets do not have access to basic telephony. Nokia helps bring mobile connectivity to these areas through the “wireless village” approach. This approach builds on entrepreneurship, avoids massive roll-out costs and investments on the part of network operators, and is affordable for low-income consumers.

“Given the chance, most people would like to own a mobile phone. However, in many emerging markets, lower income consumers face financial barriers that make it impossible to own a mobile phone. But there is one way to increase opportunities for connectivity for these important entry-level consumers – phone sharing.”

Link: Everyone has a reason (nokia.com)

Comments 3

  1. Small Surfaces wrote:

    Jan Chipchase has commented on how his team’s research had an impact on these products.

    Posted 06 May 2007 at 4:03 pm
  2. Small Surfaces wrote:

    Businessweek has some commentary.

    Posted 07 May 2007 at 12:16 pm
  3. Kassper wrote:

    Finally someone is giving the chance to the less fortunate… and is making money out of it of course…

    Posted 10 May 2007 at 4:50 am

Trackbacks & Pingbacks 1

  1. From Luarnet » Lista de enlaces on 14 May 2007 at 7:20 am

    [...] Nokia’s emerging market play. Nokia amplía su estrategia en mercados emergentes. [...]

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