Tag Archives: features

Complexity in Japanese Phones

“Indeed, Japanese handsets have become prime examples of feature creep gone mad. In many cases, phones in Japan are far too complex for users to master. “There are tons of buttons, and different combinations or lengths of time yield different results,’” says Koh Aoki, an engineer who lives in Tokyo. “Experimenting with different key combinations [...]

The simplicity meme

Fast Company is surfing the increasingly crowded simplicity wave.
“In the past, he says, adding features usually meant adding costs. Put a sound system or power windows into a car, and you’ve upped the price, so you better make sure consumers really want what you’re peddling. But in the digital world, that cost-benefit calculus has gone [...]