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Tag Archives: functionality

Fashion over function?

Marek Pawlowski write about one of the topics at this year’s MEX conference: fashion.
“It may be limited to the high-end of the mobile market, but Vertu is a great example of two very important techniques which are applicable at all levels: total experience planning and customer involvement. The Vertu experience extends across the hardware, software, [...]

Posted 29 April 2008 § mobile ‡ Comments (0) ° Also tagged: , , , , , , , , , ,

Strong-specific vs weak-general

Craig Mathias describes the tension between strong-specific and weak-general devices.
“You get the picture. We’re going to continue to see innovation, but always with a degree of compromise attached. You’re likely to try lots of mobile devices, and all of them will prove unsatisfactory in at least one dimension. Everyone, for example, is lusting after Apple’s [...]

Posted 18 April 2007 § mobile ‡ Comments (0) ° Also tagged: , , , , , ,