Scott Jenson, leading Google’s mobile efforts, talks about why mobile search is different.
(for those on the RSS, follow the link for the video)
Link: MEX 2008: Scott Jenson, Google (youtube.com)
Scott Jenson, leading Google’s mobile efforts, talks about why mobile search is different.
(for those on the RSS, follow the link for the video)
Link: MEX 2008: Scott Jenson, Google (youtube.com)
Russell Buckley comments on iCrossing’s recently released report on mobile search. Get the full report (registration required).
“75% of mobile web users use mobile search, but it’s much higher on smart phones with qwerty keyboards. These people are roughly 3 times (81% v 25%) more likely to use the mobile web and 4 times more likely [...]
So your mobile device is loaded with reams of data. How to get the stuff back out of it? Search it, of course. It seems to me, though, that the most of the useful data on mobile devices isn’t in text form.
“One strategy for dealing with this problem is to bring search capabilities to handsets. [...]