Tag Archives: strategy

Mobile Web 2.0 Summit

Conference about the mobile web being held in London this June.
Link: Mobile Web 2.0 Summit (mobilewebsummit.com, via)

Design for Mobile conference

Barbara Ballard has announced her plans to host a conference dedicated to mobile design in September this year.
“Design For Mobile will be the first North American mobile user experience conference. This will be a two-day conference focused on strategy and tactics for user research, product definition, interaction and other design, and usability testing. A day [...]

New ROI: ‘Return on Interaction’

John Maeda muses about the rewards of action.
”...I like to think of this in terms of ROI: return on interaction. With the new iPod nano—or any MP3-playing device, for that matter—ROI is increasing in importance. That’s because the challenge is no longer to increase the speed of the bits as they lift off the internal [...]

Google’s mobile user experience strategy

Stephen Wellman describes the six key elements that Google considers when designing mobile applications. “Understanding users, anywhere, anytime” is one of them:
“Rechis said that Google breaks down mobile users into three behavior groups: A. “Repetitive now” B. “Bored now” C. “Urgent now”
“The “repetitive now” user is someone checking for the same piece of information over [...]

MEX conference

The MEX (Mobile User Experience) conference is coming to London very soon. Late last year they published a ten point manifesto which will form the focus of presentations and discussions for the conference, which is is a great idea.
“1. Understanding users and delivering exceptional customer service is just as important a part of the mobile [...]

Designing products at Nokia

An interview with Nokia’s chief product designer, Alastair Curtis.
“With all products, it’s about the experience, not just what it looks like. This is the 8800. We looked at every element. The ring tones aren’t traditional ring tones. The ring tones were done by [musician] Ryuichi Sakamoto. This is a premium product, we wanted to give [...]

Nokia Mobile TV research report

Some very interesting insights about Mobile TV from recent Nokia research.
“Interactive experiences require interaction. The inherent properties of a TV equipped mobile phone in particular its connectivity, camera & video capabilities and the user’s familiarity with the keypad mean that the pieces are in place for a compelling designed-for-mobile-interactive-television experience. However it is wrong to [...]

The Walkman story

How the Sony Walkman came to be.
“There were some cassette recorders available at the time, although they were not designed for the general public. Sony called theirs Pressman and marketed it exclusively to reporters. These recorders lacked stereo sound and were very expensive. They also used (typically) microcassettes, which had no support from record companies [...]

Namco Networks on mobile strategies

“There’s a lot to [the mobile version of] Time Crisis, it’s long,” said Rubin. “And that is appealing more to the hardcore audience anyway. We think for the next couple years, mobile phones will be a viable platform even for hardcore gamers, even if they’re not necessarily playing ‘hardcore’ games on it. They’re carrying their [...]

The soul of mobile devices

A nice little vignette.
“In recent years, the challenge in designing interfaces for mobile devices has shifted from finding ways around technological limitations to finding ways around technological overload. Consequently, more so today than ever before, it is important for designers and handset manufacturers to place more effort into first identifying the core purpose of any [...]